{"id":9826,"date":"2025-10-24T07:14:20","date_gmt":"2025-10-24T05:14:20","guid":{"rendered":"https:\/\/merlotta.com\/merlottart\/merlotta-labels-between-style-and-design\/"},"modified":"2025-10-24T07:30:50","modified_gmt":"2025-10-24T05:30:50","slug":"merlotta-labels-between-style-and-design","status":"publish","type":"merlottart_item","link":"https:\/\/merlotta.com\/en\/merlottart\/merlotta-labels-between-style-and-design\/","title":{"rendered":"Merlotta Labels: Between Style and Design"},"content":{"rendered":"\t\t
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Merlotta Labels: Between Style and Design <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Edited by Rolando Giovannini, Fabio Minzolini and Marco Minzolini<\/strong><\/p>

Il viaggio negli stili decorativi ed iconografici che hanno caratterizzato la cantina Merlotta nel corso dei decenni rimarca la grande attenzione della famiglia Minzolini all\u2019immagine e alla comunicazione del proprio brand. Un percorso che corre in parallelo ai crescenti investimenti nel comparto del marketing per parametrare al meglio, e valorizzare in termini assoluti, la produzione vitivinicola di qualit\u00e0 all\u2019evoluzione dei canoni settoriali di mercato. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Seventies, the “family” system<\/em><\/strong><\/p>\n

Originally, it had a simple, often handwritten label attached to the neck of the bottle or held in place by a string. These are the only Numero Uno bottles, dated 1971, 1975, and 1979 (from M-Museum), also handwritten by those who frequented the farmhouse. A precious testament to the attention already paid to the native Romagna grape varieties of Albana and Sangiovese. <\/p>\n

The Eighties, the Narrative Design<\/em><\/strong><\/p>\n

The second, extremely important phase, that of the Narrative Design, was completed and entrusted to Roberto Casadio, a photographer, graphic designer, and illustrator in Imola. He created the first labels on the bottles, which playfully and truthfully depicted the area surrounding Podere Merlotta, its hills, villages, paths, profiles, and figures of typical rural characters. Among these, those for Il Merlo Rosso, which remains fondly remembered and highly successful, stand out, as does the 1988 Albana DOCG Secco (Italy’s first white DOCG wine since 1987). <\/p>\n

Late 1980s, early 1990s, Bel Design<\/em><\/strong><\/p>\n

A graphic design that can be defined as Bel Design, characterized by two aspects: the introduction of a single brand for all labels, expressed through the term Merlotta written diagonally. In this short period, all products were identifiable by the brand name thanks to the diagonal symbol. Easy to recognize, yet slightly cumbersome, and above all, intriguing in forcing all production lines to conform to a single model. Note that this series of labels symmetrically contains the Il Merlo Rosso icon at the top, almost as if to suggest its standard “logo.” Designers Roberto Casadio and Rolando Giovannini, working in sequence. <\/p>\n

The first half and central 1990s, the late Post Modern era<\/em><\/strong><\/p>\n

Defined as late Post-Modern, with highly colorful, vibrant styles that evoke light, life, play, and creativity, each distinct, intense, and saturated. This new line of labels is distinguished by the inclusion of the new “Dragons and Trident” logo. The designs are expertly re-edited from certain Neoclassical styles, faithfully reproduced from the frescoes of the Potato Room by Antonietta Manara. Designer Rolando Giovannini collaborated with graphic designer Lilia Lega and esteemed artist Professor Antonella Cimatti. <\/p>\n

Late Nineties, the Neo-eclectic<\/em><\/strong><\/p>\n

A Neo-eclectic style that retraces and combines the poetics of previous eras in a diverse assemblage. These compositions feature interwoven stylistic fragments. Designer Rolando Giovannini and Lilia Lega offer pure expressions in gadgets and accessories. <\/p>\n

2000s, from 2004 to 2015, Minimal style<\/em><\/strong><\/p>\n

Minimal style, since 2004 the minimization of graphic communication has led to the absence of decoration and color. A true stylistic revolution and a new company logo. A special section has been dedicated to the logo, to highlight and emphasize the Merlotta brand. Designers: Sara Loreti, Fabio Minzolini, and Marco Minzolini. <\/p>\n

2016, Corporate Rebranding and Logo Restyling<\/em><\/strong><\/p>\n

Since 2016, a major corporate rebranding and the creation of the Tenuta Coccapane brand have positioned Merlotta in a significantly higher market segment. With the restyling of the logo and the revival of the textured surface of the 19th-century painting, Merlotta has entered the wine lists of the region’s finest restaurants, some even Michelin-starred.   During this period, there was also a strong focus on the use of natural materials, contemporary slogans, and keywords. Decoration becomes poetic in thought and interpretation, yet still essential. Designers Sara Loreti (Studio Vixxual), Fabio Minzolini, and Marco Minzolini. <\/p>\n

2024, the Trid\u00e8nte project gives life to a new logo<\/em><\/strong><\/p>\n

The 2024 Trid\u00e8nte project brings to life a new logo, currently used exclusively to identify the triad that composes it. The company wanted to further deepen its focus on the brand by narrowing the focus on its central element, further elevating its aesthetics and quality. The stylized trident was set amidst the golden reflections of the sea waves. Designers Sara Loreti (Studio Vixxual), Fabio Minzolini, and Marco Minzolini. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Merlotta Labels: Between Style and Design Edited by Rolando Giovannini, Fabio Minzolini and Marco Minzolini Il viaggio negli stili decorativi ed iconografici che hanno caratterizzato la cantina Merlotta nel corso dei decenni rimarca la grande attenzione della famiglia Minzolini all\u2019immagine e alla comunicazione del proprio brand. Un percorso che corre in parallelo ai crescenti investimenti […]<\/p>\n","protected":false},"featured_media":9824,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9826","merlottart_item","type-merlottart_item","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMerlotta Labels: Between Style and Design<\/title>\n<meta name=\"description\" content=\"From the 1970s to today, Merlotta's history is an ode to the design and identity of the Romagna region.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/merlotta.com\/en\/merlottart\/merlotta-labels-between-style-and-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merlotta Labels: Between Style and Design\" \/>\n<meta property=\"og:description\" content=\"From the 1970s 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