Cookie Policy
This document explains which cookies and similar technologies the website https://merlotta.com uses, what they are for and how you can manage them. It is drawn up in accordance with the Italian Data Protection Authority’s decision of 10 June 2021 on cookies and other tracking tools, Article 13 GDPR and Article 122 of the Italian Privacy Code.
What cookies are
Cookies are small text files that the websites you visit send to your browser, where they are stored and sent back to the same websites on your next visit. Besides cookies there are other tracking tools (pixels, SDKs, fingerprinting, local storage) that can identify or profile users: what follows applies to them as well.
Categories we use
Necessary — Essential for the website to work: session, authentication, cart, security and storing your cookie choices. They do not require consent and cannot be disabled. They are set even without consent, because the website could not work without them.
Preferences — Remember your choices (language, region, layout) and enable third-party content such as videos, maps, chat and social widgets. They are set only after your explicit consent.
Statistics — Tell us, in aggregate form, how the website is used, which pages work and where users stop. They are set only after your explicit consent.
Marketing — Used to profile interests and show relevant ads on this and other websites, including measuring advertising campaigns. They are set only after your explicit consent.
Cookies set by this website (first party)
| Name |
Purpose |
Category |
Duration |
ccs_consent |
Stores your cookie choices and the consent identifier. |
Necessary |
180 days |
wordpress_test_cookie |
Checks that the browser accepts cookies. |
Necessary |
Session |
PHPSESSID |
Server session identifier, where used. |
Necessary |
Session |
woocommerce_cart_hash, woocommerce_items_in_cart |
Cart contents. |
Necessary |
Session |
wp_woocommerce_session_* |
Links the user to their cart and order data. |
Necessary |
2 days |
Third-party services
The services listed are run by third parties acting as independent controllers: for purposes, data collected and rights, please refer to their respective privacy notices. Until you consent to the corresponding category, these services are blocked in advance by the website and receive no data.
| Service |
Category |
Typical cookies |
Duration |
Privacy notice |
| Google Analytics |
Statistics |
_ga, _ga_*, _gid, _gat |
2 years |
privacy |
| Google Tag Manager |
Statistics |
depends on configured tags |
variable |
privacy |
| Hotjar |
Statistics |
_hj* |
1 year |
privacy |
| Microsoft Clarity |
Statistics |
_clck, _clsk |
1 year |
privacy |
| Matomo / Piwik |
Statistics |
_pk_id, _pk_ses |
13 months |
privacy |
| Yandex Metrica |
Statistics |
_ym_* |
1 year |
privacy |
| Jetpack Stats |
Statistics |
tk_ai |
session |
privacy |
| Cloudflare Web Analytics |
Statistics |
none |
– |
privacy |
| Mixpanel |
Statistics |
mp_* |
1 year |
privacy |
| Segment |
Statistics |
ajs_* |
1 year |
privacy |
| Google Ads / DoubleClick |
Marketing |
IDE, test_cookie, _gcl_au |
13 months |
privacy |
| Meta Pixel (Facebook) |
Marketing |
_fbp, fr |
3 months |
privacy |
| TikTok Pixel |
Marketing |
_ttp |
13 months |
privacy |
| LinkedIn Insight Tag |
Marketing |
li_sugr, UserMatchHistory |
6 months |
privacy |
| X / Twitter Ads |
Marketing |
personalization_id |
13 months |
privacy |
| Pinterest Tag |
Marketing |
_pinterest_ct |
1 year |
privacy |
| Snap Pixel |
Marketing |
sc_at |
13 months |
privacy |
| Microsoft Advertising (UET) |
Marketing |
MUID |
13 months |
privacy |
| Criteo |
Marketing |
uid, cto_* |
13 months |
privacy |
| Taboola |
Marketing |
taboola_* |
13 months |
privacy |
| Outbrain |
Marketing |
obuid |
13 months |
privacy |
| HubSpot |
Marketing |
__hstc, hubspotutk |
6 months |
privacy |
| Mailchimp |
Marketing |
_mcid |
1 year |
privacy |
| Klaviyo |
Marketing |
__kla_id |
2 years |
privacy |
| ActiveCampaign |
Marketing |
ac_* |
1 year |
privacy |
| Awin / affiliate networks |
Marketing |
aw* |
1 year |
privacy |
| AddThis / ShareThis |
Marketing |
__atuvc, __stid |
13 months |
privacy |
| YouTube |
Preferences |
VISITOR_INFO1_LIVE, YSC |
6 months |
privacy |
| Vimeo |
Preferences |
vuid |
2 years |
privacy |
| Google Maps |
Preferences |
NID |
6 months |
privacy |
| Spotify |
Preferences |
sp_* |
1 year |
privacy |
| SoundCloud |
Preferences |
sc_anonymous_id |
10 years |
privacy |
| Instagram |
Preferences |
ig_did, csrftoken |
1 year |
privacy |
| Facebook SDK / social plugins |
Preferences |
datr, sb |
2 years |
privacy |
| X / Twitter widget |
Preferences |
guest_id |
2 years |
privacy |
| LinkedIn widget |
Preferences |
bcookie |
2 years |
privacy |
| Disqus |
Preferences |
disqus_unique |
1 year |
privacy |
| Tawk.to |
Preferences |
TawkConnectionTime |
session |
privacy |
| Crisp Chat |
Preferences |
crisp-client |
6 months |
privacy |
| Intercom |
Preferences |
intercom-* |
9 months |
privacy |
| Zendesk Chat |
Preferences |
__zlcmid |
1 year |
privacy |
| Tidio |
Preferences |
tidio_state |
1 year |
privacy |
| Calendly |
Preferences |
_calendly_session |
3 weeks |
privacy |
| Typeform |
Preferences |
tf_* |
1 year |
privacy |
How to manage consent
On your first visit a banner lets you accept all, reject all or choose category by category. You can change your mind at any time: open cookie preferences. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal and does not limit browsing.
You can also block or delete cookies from your browser settings: Chrome, Firefox, Safari, Edge. Disabling technical cookies entirely may prevent the website from working properly.
Controller and contacts
Merlotta Società Agricola di Minzolini Paolo & C.
Via Merlotta 1, 40026 Imola (BO), Italy
VAT / Tax code: 00537271207
Email: info@merlotta.com
For the processing of personal data in general, see the Privacy Policy.
English translation of the Italian “Cookie Policy” (version 1.0, 31 August 2026). In case of discrepancy, the Italian version prevails.
